IX Skincare

You are nature too.

Naming

Brand design and strategy

Motion

Web design

Packaging

IX is an old university project, which I revisited in 2021. I love this concept to this day and I felt deserved a more modern and skilfully crafted identity.

People as part of nature

IX is a holistic skincare brand, catering to people who are battling with skin conditions such as rosacea, eczema or severe cases of acne. At its root, the brand starts with self-acceptance - whatever your skin is going through and whatever society may label as unattractive - it is all a natural phase and ix can support you through it.

I chose to visualise skin as tree bark - like trees we too are prone to having spots, stretch marks, wrinkles or uneven texture. Comparing skin to tree bark aims to remind the consumer that they are part of nature too.

Naming

The name ix was derived from differences between male and female collagen bonds structure. Like the name itself, the brand story is rooted in scientific accuracy and inclusivity.

Skincare decoded

When it comes to skincare it is all about chemistry and science which can be hard to grasp by the average customer. IX relies on an onlineixamination which generates a unique code for each user. Products with corresponding codes are then suggested to users for maximum accuracy.